Electric Cars
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BMW Saving the World – 2 i’s at a time
Now that we have seen how Ford reacts when someone uses it identity brand of F-150 (see: Ferrari vs. Ford – AGAIN) it should be interesting to see how Apple reacts to the use of its “i” brand name in… Continue reading
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Automotive Challenges and Solutions
In December of last year Automotive News published that Toyota’s Japan market Crown luxury sedan went from 60 MCUs to just four. This news quickly spread across the automotive industry as car manufacturers sought to reduce the complexity and weight… Continue reading
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39 Miles Per Gallon
Today the President announced that new cars would be required to achieve 39 miles per gallon in a few years time. Given the current state of America’s automobile industry this was an optimistic road to take. I would be delighted… Continue reading
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Like I Said – No Free Lunch
I wish the facts were different, but the latest analysis of biofuels is not encouraging. There was already concern as regards using food crops to produce ethanol. It meant that the food prices for that crop would increase (it has),… Continue reading
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2007 – A Look Back
There had been rumors that the price of oil might climb as the year began. Few really expected it to be any more than the usual seasonal rise as the road travel season approached. After all, the refineries around the… Continue reading
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The World According to Jim’s Garage
While realtors are burying statues of Saint Joseph in the hope of making a house sell and the stock market and hedge funds are hanging on the hope that the Fed will drop the interest rate by a quarter of a… Continue reading
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Green Cars – You can Tango with this one
The world is always in a state of change, but as car enthusiasts we often roll our eyes at the “green” cars that come out. Sure we understand that oil won’t last forever, that emitting CO2 is a bad… Continue reading

