Thanks to Tim for the heads up on this one.
I have been enjoying the advantages of the Bridgestone Potenza RE-01R tires on the track as well as on the road in 2008 and now Bridgestone has pulled out all the stops to introduce an F1 based tire that will provide even more extreme grip.
Here is a quote from Tire Rack:
The Potenza RE-11 is an Extreme Performance Summer tire developed for enthusiastic sports car, sports coupe and performance sedan drivers. The Potenza RE-11 is designed to combine traction, handling and driving control with good noise and ride comfort. The Potenza RE-11 is tuned for dry and wet conditions, but like all summer tires is not intended to be driven in near-freezing temperatures, through snow or on ice.
The Potenza RE-11 is the first Potenza street tire to incorporate Bridgestone’s 3D Seamless Stealth technology originally introduced in their Formula 1 and GP2 racing tires. The Potenza RE-11 features an asymmetric tread pattern that combines massive outboard independent shoulder blocks interlocked with a notched circumferential intermediate rib that provides the lateral stiffness needed to enhance steering response and increase dry cornering traction. Inboard, a continuous intermediate rib and notched shoulder rib are separated by wide, straight circumferential grooves that provide water evacuation to resist hydroplaning and enhance wet traction.
The tire’s internal structure features a custom designed asymmetric shape that helps distribute footprint pressure more evenly by keeping the straighter outboard sidewall from “falling down” while helping the more rounded inboard sidewall resist “falling away” during aggressive cornering. Two wide steel belts reinforced by spirally wound nylon provide strength, uniform ride quality and high-speed capability.
This tire has been available outisde of the US for almost a year. Here is a YouTube video of a Japanese news clip on the tire.
Looks like the track budget is blown again.


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