jimsgarage

Automotive Branding – The Magic of the Oval

Have you ever noticed just how often different brands of cars use the oval shape in their company logo? 

Ford is often refered to as the “blue oval”.

I have noticed that Chrysler has morphed their logo into an oval shape.

 Subaru has their constelations corraled in an oval.

Newer brands such as Scion and Hyundai found the oval attractive.

Land Rover – another classic brand uses the classic oval, too.

Lexus and Infinity – the upscale brands of Nissan and Toyota both emphasize luxury with oval logos.

 Toyota likes the oval so much it uses three of them.

Who knows why the oval is so magical for car brands?

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3 responses to “Automotive Branding – The Magic of the Oval”

  1. Tim Avatar
    Tim

    Is it just car manufacturers though? Many non-automotive brands have circular logos as well. I’m sure it’s some design & branding ethos about how circular logos make buyers 11.5u98012322309!24059% more likely to remember that the square root of 392 is 19.7989899, which could potentially improve brand favor-ability during the winter solstice.

    Reply
    1. jimsgarage Avatar
      jimsgarage

      Gee whiz Tim, why didn’t I see that?

      Reply
  2. markitude Avatar
    markitude

    Jim,

    Great observation – I never paid that any attention.

    Reply

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