Automotive Branding – The Magic of the Oval

Have you ever noticed just how often different brands of cars use the oval shape in their company logo? 

Ford is often refered to as the “blue oval”.

I have noticed that Chrysler has morphed their logo into an oval shape.

 Subaru has their constelations corraled in an oval.

Newer brands such as Scion and Hyundai found the oval attractive.

Land Rover – another classic brand uses the classic oval, too.

Lexus and Infinity – the upscale brands of Nissan and Toyota both emphasize luxury with oval logos.

 Toyota likes the oval so much it uses three of them.

Who knows why the oval is so magical for car brands?